April 3, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Personalized push notifications have been found to be more appealing than generic notifications that get sent to all users. In our MobilizeWorx Notification Model, we outline a number of factors to consider for users to find your push notifications meaningful. The user’s “context” – where the user is located, the proximity to points of interest, […]
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Get to the points! How to create bullet points in a UILabel
April 4, 2018 / by Evan Kirkwood / Uncategorized / 0 comments
Your target audience likely consumes a lot of content on mobile devices, so naturally you want to provide tones of valuable detail in your app. It’s critical that you present that content in a way that user can easily read and digest it. Nielson Norman Group notes in their user experience research findings on comprehension […]
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Pump up the volume! Control volume for audio on iOS using Swift
March 20, 2018 / by Evan Kirkwood / Uncategorized / 0 comments
In most circumstances, you’ll want audio playback to use the volume settings on the device – users are typically not going to be happy if they turn down their volume, then hear something loud. But occasionally there may be a need to override the device settings – say an important alarm. We wouldn’t want to […]
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For Relevant Push Notifications, Location is Key
April 3, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Personalized push notifications have been found to be more appealing than generic notifications that get sent to all users. In our MobilizeWorx Notification Model, we outline a number of factors to consider for users to find your push notifications meaningful. The user’s “context” – where the user is located, the proximity to points of interest, […]
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Getting Personal with Push Notifications using Amazon SNS
March 24, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
While research proves push notifications have a dramatic effect on an app’s ability to engage users, sending too many or irrelevant notifications can undermine your user retention, and lead users to uninstall your App. Appropriate targeting of notifications is key. A recent study found that the most desired type of push notifications are personalized ones. […]
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Step-by-Step Guide to Setup Android Push Notifications with Amazon SNS
March 15, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Android’s market share trend varies depending on the figures being considered (some say it’s up, while others suggest iOS has taken some market share back from Android). In any case, there’s no denying the dominance of these two platforms for mobile devices: 99.6 percent of new smartphones run Android or iOS. To maximize your audience […]
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Add Push Notification Support to Your Android App in Just 4-Steps
March 9, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
If you want to boost user engagement with your Android mobile app using push notifications, you’re going to need to initialize support for notification receiving in your app. Research has found that when users opt in to push messages, they average 3x more app launches than those who opted out. Good news: for Android apps, […]
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3-Steps to Building a Notification Pusher with Amazon SNS and Ruby
February 20, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Much research on push notification behaviour focuses on the potential for boosting user engagement. Increased engagement hinges on integration with back end company systems to initiate notification sending and provide notification message content. That integration can be hard: a recent Gartner report commented that integration is often the largest part of the effort of delivering […]
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Step-by-Step Guide to Setup iOS Push Notifications with Amazon SNS
February 14, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Recent research shows that while there are differences in user behaviour in response to notifications between iOS and Android platforms, user engagement can be dramatically increased on both platforms with the effective use of notifications. Your push notification solution needs to be cross platform. Amazon Simple Notification Service (Amazon SNS) is a fast, flexible notification […]
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Detect When iOS AVPlayer Finishes Buffering Using Swift
February 9, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
This is based on the article “Detect when audio playback begins with AVPlayer in iOS” we published back in 2014. Plenty has changed in the iOS SDK since then, but the general technique here still applies. We’ve updated the code to use Swift 3, and added a sample Xcode project you can download. In the Call of […]
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10 Must-Have Measures For Push Notifications
February 6, 2017 / by Evan Kirkwood / Uncategorized / 0 comments
Research proves push notifications have a dramatic effect on an app’s ability to engage users. Ensuring the success of an ongoing notification strategy requires insight into the reliability and usefulness of your push notification solution. Push notification solutions can vary in technical implementation, but the process typically involves these steps: Some event within a company system […]
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